King Edwards

“Gentlemen, you may smoke”, King Edward VII proclaimed soon after his ascension to the throne. The proclamation struck down Queen Victoria’s ban on smoking on the royal premises. It was a line that would earn the King a place in cigar history and a Swisher brand named in his honour that became the world’s best-seller.

Today, King Edward cigars are smooth, mild, affordable and sold in over 60 countries around the world.