Habanos, S.A. closes the 23rd Habano Festival with the launch of Partagás Línea Maestra
After a week of unforgettable activities, the 23rd Habano Festival culminated last night with the Gala Dinner held at the Pabexpo Fairgrounds. Around 1,200 attendees enjoyed this magical night complemented by national and international music, dance, and even indoor fireworks that illuminated the presentation of the new Habanos, S.A. launch.
The evening paid tribute to the Partagás brand with the launch of the Línea Maestra, the brand’s most premium line, made up of three new vitolas: Origen (46 ring gauge x 154 mm length), Rito (52 ring gauge x 168 mm length) and Maestro (56 ring gauge x 132 mm length). Each of these vitolas will reach the market in a special case containing 20 units.
For the first time in the history of the brand and the Habanos, S.A. portfolio, the vitolas of this new Partagás line will be made with 100% tobacco grown in San Luis, in the Vuelta Abajo plantations located in the Pinar del Río region, which gives them a special aromatic complexity without losing the brand’s unique character.
The Partagás’ vitolario is characterized by a wide variety of formats, with more than 30 in its portfolio, which is constantly growing and innovating. Línea Maestra pays tribute to the unique “Origen” of what is considered the best tobacco in the world, the learning and tradition that turn enjoying an Habano into a “Rito” and to the “Maestros” who make it possible to create a “Master” work for Habano lovers.
One of the highlights of the gala was the auction of the exclusive humidors dedicated to the six global Habanos brands: Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann. The proceeds reached a total of €11,220,000 and, as usual, they will be entirely donated to the Cuban Public Healthcare system.
